"One of the hallmarks of the baby boomer generation is that it doesn't live like the previous generation. It hasn't yet given up jeans and T-shirts or beer."
-Ron Klugman, SVP, Coors Brewing
"I am a firm believer in the people. If given the truth, they can be depended upon to meet any national crisis. The great point is to bring them the real facts, and beer."
"We old folks have to find our cushions and pillows in our tankards. Strong beer is the milk of the old."
"Make sure that the beer - four pints a week - goes to the troops under fire before any of the parties in the rear get a drop."
-Winston Churchill to his Secretary of War, 1944
"You can't be a real country unless you have a beer and an airline. It helps if you have some kind of a football team, or some nuclear weapons, but at the very least you need a beer."